Bridging the gap between imaging technology and clinical excellence.
We believe that high-stakes imaging decisions shouldn't be based on vendor quotas. We provide the independent, clinical intelligence necessary to secure the right technology for your specific practice.
Meet Our AdvisorsDr. Shannon Holmes
Specializing in clinical and research MRI since 1998, Dr. Holmes is a leading authority on diagnostic excellence in the veterinary community. Following a distinguished tenure as an Associate Professor at the University of Georgia, she transitioned to independent advisory to provide practices with vendor-agnostic clinical intelligence.
She offers the independent technical expertise required to evaluate complex cross-sectional imaging hardware, ensuring that practice owners choose systems that deliver both superior diagnostic outcomes and sustainable capital performance.
25+ Years
MRI/CT Clinical Tenure
DACVR
Board Certified Specialist
Lara Herger
With over 20 years of experience in animal health, Lara specializes in navigating the high-stakes commercial realities of advanced diagnostic imaging. Having led the launch of MRI and CT divisions across the US, she brings a deep understanding of corporate contracts, revenue recognition, and capital budget management.
Lara’s expertise goes beyond the technical; she acts as a strategic bridge between clinical necessity and fiscal responsibility, ensuring specialty hospitals and universities make equipment decisions rooted in sound financial projections and long-term clinical value.
20+ Years
Industry Tenure
50–200%
Consistent Growth
Penn State
BS Animal Science